Naomi D. Nakashima
Marketing Operations · Lifecycle · CRM
I build the systems marketing runs on.
20+ years of moving one seat to the left: from on-air to programming, from writing to the CRM, lifecycle, and reporting infrastructure behind it.
departments consolidated onto one HubSpot instance
of monthly lifecycle revenue targets
challenge participants with zero paid media
The Through-Line
Always one seat to the left.
Every role I've held, I started in front of the mic and ended up behind the board, running the system everyone else depends on. So I decided to lean in on it.
Radio
On-Air -> Program Director
One of the youngest music directors in the country. Built the station's first website.
Television
On-Camera -> Floor Director
Live news production at a CBS affiliate, and another first website.
Online Subscriptions
Writer -> Marketing Director
Promoted within a year. Grew the function from solo operator to team.
DTC Companies
Copy -> CRM and Lifecycle
Leading a go-to-market systems consolidation across eight departments.
What I own
01
Systems
CRM architecture, platform migrations, and the governance that keeps them clean after launch.
02
Lifecycle
Segmentation, behavioral triggers, and weekly testing with real holdouts, so lift is measured, not guessed.
03
Reporting
Attribution from first touch through the sixth purchase, built so executives and the team read the same numbers.
Selected Work
Health & Wellness · Systems
Eight departments, one system of record
A 15-month consolidation off Salesforce, Marketing Cloud, multiple form tools, and legacy telephony onto HubSpot.
Subscription · Lifecycle
From High Five Figures to $6M a year
Full-funnel lifecycle systems across onboarding, engagement, and retention, plus a 220% lift in email engagement.
Health & Longevity · Growth
65,000 participants with no ad spend
An organic challenge that fed a personal brand to $9M+ in revenue and 150,000+ new leads in nine months.
