Week 1: Preparation and Introduction to Blogging
By the end of Week 1, you will identify how your website/blog should fit within your existing business and develop some ideas for what your blog should accomplish
- Write and Shine Workbook
- Blogging Glossary
- The Blogging Matrix
- Guide to Building a Brand Voice and Message
Week 2: Planning and Setup
By the end of Week 2, you will have your site setup on a platform, with a template/theme you love, and ready for content
- Write and Shine Workbook
Week 3: Audience Deep Dive
By the end of Week 3, you will have a thorough understanding of who your ideal client/customer is, your impact on them, and how to help them find you
- Write and Shine Workbook
- Ideal Client Guided Visualization
- The Audience Funnel
- Granting Your Audience W.I.S.H.es
Week 4: Your Foundational Core
By the end of Week 4, you will have the most important pages of your site planned and published
- Write and Shine Workbook
- Website Copy Templates
Week 5: Your Blog and Building Topical Authority
By the end of Week 5, you will have the outlines of 10 Cornerstone Blog Posts planned out as well as 20-30 supporting blog posts in the works.
- Write and Shine Workbook
- Content Map Template
- 4 Degrees of Your Business
Week 6: Introduction to SEO
By the end of Week 6, you will be optimizing your posts for search engines and tracking data from your site on Google Search Console and Google Analytics
- Write and Shine Workbook
- Keyword Planner
- Technical SEO Checklist
- Google Search Console
- Google Analytics
- Ubersuggest
Week 7: Promoting Your Blog on Social Media
By the end of Week 7, you'll know the best formats for sharing your blog posts on the different social media platforms
- Write and Shine Workbook
- Blog Post Repurpose Planner
Week 8: Maintenance and Updates
By the end of Week 8, you'll have a plan for how to maintain your blog/website and keep it running smoothly and update it without burning out
- Write and Shine Workbook
- T.I.M.E. Management System
- KPI Tracker
- Goal Recovery Worksheets
- 50% Off Deal Ends: November 3, 2024 at 11:59 PM Eastern
- Cohort first Live meeting: November 5, 2024 at 11 AM Eastern
- Live meeting durations: 90-120 minutes (or more, as needed)
- Replays available within 3 days of Live meetings