It’s a question I hear all the time: What is An Author Platform? An author platform encompasses the author’s online presence, social media following, professional network, and other means of connecting with readers. In a nutshell, an author’s platform will help determine (especially for traditional publishers) how well the author might be able to sell […]
“Marketing is marketing is marketing…” Every time I hear some guru explain marketing like this, I can’t help but shake my head a little. Okay, so technically “marketing is marketing”—when you consider that marketing is showing up for your audience. But not all marketing is the same. And book marketing requires a specialized approach precisely
You’ve probably already heard that writing a book can build your business and even generate leads for your business. But it’s not really as simple as just writing a book and then waiting for the leads to start coming in. For your book to truly help generate leads, you need to come up with the
We all love Pinterest, right? Whether you use Pinterest for your writing business or just for your own personal inspiration board, everyone who is on Pinterest loves Pinterest. And there are still certain Pinterest mistakes we should try to avoid at all costs. The people who use it primarily for personal use love how easy
Book marketing for authors is still a widely unknown phenomenon. And as such, a lot of authors still don’t quite get how book marketing should work. Most of the posts, tweets, and pins you make advertising your new book for sale go largely ignored by a lot people — even bookworms and friends like me.
If you asked an author what the most important part of the marketing process is, and you’ll hear a few different answers: social media, your author platform, Thunderclap or some other crowdspeaking marketing blasts, and book reviews. Of all the answers, getting book reviews is probably the aspect many authors focus on the most. And