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What do you do when your beta readers hate your characters? And I don't mean like they hate the characters they are supposed to hate because of what they did in the story — I mean when they tell you the character is a bad character. An unbelievable character, a flat character. A character they wanted to love but just couldn't?
Wondering if you can fix those unlikeable characters?
Let's get one thing straight right now — I love my characters. I love every single one of them. The villains, the heroes, the love interests, the best friends. And why wouldn't I? Each of them has a piece of me in there. Whether they're based on my dark side, on my husband, or doing something I think is important — they carry with them a piece of me.
So when I received feedback that readers did not like my characters, it was like a knife to the heart. Gasp. How do you not like my characters?
Well it happens.
And as an editor, I have often had to give another author that horrible news: your character is just not all that likeable.
And it is bad news. Readers will typically put down a book over characters they don't like faster than any other reason. So when that feedback comes in, it's important to find out exactly what the problem is and fix it fast.
1. Go Over Your Character's Backstory and Make Sure You Know it by Heart
Most of this information won't be told within the story itself, but it will come out in other ways. Motivation, reactions to certain situations, how that character will behave in a relationship, interactions with other characters.
An orphan will react to situations differently than a character who grew up in a loving home. A riches-to-rags character will have particular mannerisms that a rags-to-riches character might not have. If you haven't already solidified the character's backstory in your mind, do it now. Then read through every scene containing that character from his or her point of view and determine whether or not his or her actions are true to that personality.
2. Use the Backstory to Develop Your Character's Strengths and Weaknesses
Is your character a strong leader? Do they have trust issues? Cocky? Fast learner? How does that all play into the story?
What happened in the character's history that made them develop those strengths and weaknesses? Bright, precocious children are often fast learners who stress over tiny mistakes. Younger siblings often dive into sports or music as a way of standing out when their older siblings are academic achievers.
Whatever their strengths and weaknesses are, chances are the psychological reasons for their development are deeply rooted in their upbringing (not just a traumatic incident). So dive in a little deeper and learn about how they've come to develop these characteristics.
3. Don't go Overboard — Pull Back if You Need to
Lean too heavily on the character's strengths, and it's hard for readers to relate to the characters. Lean too heavily on their weaknesses, and they become annoying.
The whole point of any story is to have the character react to situations. And through that reaction, the character will change.
In many ways, these reactions are more important than the plot of the story. It's how the character grows. How villains will receive redemption. How heroes will rise above. Characters need time to process what's happened, but can't afford to dwell on them for too long.
4. Flaws and Weaknesses Don't Have to be Obvious to Anyone but the Reader.
If you have a hero who is already perfect, there is nowhere for him or her to go. Nothing to grow on.
If your character has a deep fear of losing people they love, your villain doesn't have to dangle their mother over a boiling tarpit to bring them to their knees. And, in fact, if they do, then all you're doing is boring your reader and giving everyone a big yawn.
The antagonist doesn't have to be able to pinpoint those flaws, but the reader does. Otherwise the readers don't see the growth and won't appreciate the progress the character has made.
This is true for all characters, not just the protagonist. Your hero doesn't need to know your villain's primary weaknesses — maybe they can find a different way to win the day than by exploiting those weaknesses. But the reader should know what they are so they can watch the character grow through the book.
5. Remember that Your Character is Right.
When it comes to writing evil characters, one thing that often gets forgotten is the idea that they are right.
Even villains who want to take over the world do so for a reason that they believe is noble. And they won't be alone. Someone will see the good in that villain. Someone will believe in that villain's noble cause.
Putting these motivations into the story will help your readers believe the villain's actions. And it gives them a better idea of what your protagonist needs to overcome. It's one thing to have to stop a villain from taking over the world, quite another to have to stop a villain from saving the world.
What are some of the biggest pitfalls you've come across when it comes to making your characters likable? And how did you fix it?
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