If you book a party with a consultant, and that consultant advises you to “add all your friends,” the best advice I can give you is to run. Fast.
The days of creating a sales or party group and adding all your friends are over. These old techniques of holding virtual parties on Facebook and mass-adding everyone you know are horrible. Just look around the Internet and you’ll see. No one likes being added to a group without permission.
That’s not exclusive to sales or party groups. People do not like to be added to groups without their permission.
There is a better way.
First, to host a successful Jamberry Facebook party, you need to change your mindset about the party. Rather than focusing on the word “Facebook,” focus on the word “party.” Because party is the key word.
Take a moment and imagine that you were planning to host a Jamberry party in your home. How would you get people there? Would you mail them an invitation and then ignore them and hope they show up? Would you go out and grab them off the street and bring them into your house? No? Then why are you trying to do that to people on Facebook?
Just because a party is being held in a virtual environment does not mean that your guests want to be treated like virtual guests. People like to be asked. They like to be invited. They like to opt-in to a party or a sales group rather than being kidnapped and then told they can just leave if they don’t want to be there.
So, mass-adding is out. Personal invitations are in. This post is going to focus solely on how to invite your guests to your next Facebook party.
First, decide on who you want to invite and why. This is where you want to be discerning. You want to invite a variety of guests: people who will jump in and play the games and engage on your posts, people who you know will love the product (or already do), people who have never heard of the product but like something similar, and people who are looking for an opportunity to make some extra cash. You can choose your list based on best friends, or a particular clique. It doesn’t really matter. But the point is, create a list of about 30-40 people. If it’s possible, send that list over to your consultant. Many consultants will help you develop personal invitations for your friends if we know who they are ahead of time.
Second step is to start inviting your friends. One at a time, call, text, email, or message each friend using the method that works best for your relationship. For some people, you may even want to try more than one method. I know I don’t always answer my messages right away. And it’s never a good idea to rely on just one method of communication.
Your invitation should be simple and excited. You want to tell your guests about the party and why you want them to be there. Don’t go into too much detail or word-vomit all the praises of Jamberry into a novel. You don’t need to go into explaining exactly what Jamberry is, your consultant will do that. You don’t need to go into how much Jamberry costs, your consultant will do that. Just tell them how much you love it and why you love it. Then ask if they would like an invitation to join you at the party.
Should your friend decline your invitation, thank them for their time. Don’t try to change their minds. Just let them know that you’ll miss them there and then carry on your way.
Once you have received at least four or five people who have said yes to your invitation, get a hold of your consultant to get the event set up. How the party is actually set up will depend on your consultant, but I prefer to hold them as private events. This offers a sense of exclusivity and privacy which many of my hosts have come to appreciate. Once the event is set up, begin sending the official Facebook invitations using the built in system.
I know: if you’re used to hold your sales parties on Facebook using the older methods, then this seems like a lot of extra steps. But this method works for a number of reasons. For one thing, it guarantees that the people who attend your party all want to be there. That means your party will not be invading their newsfeed when it’s not wanted. And when guests want to be at your party, they will be more engaging and more likely to participate. And that’s what these parties are all about — having fun. Sales are secondary.
Don’t get me wrong, sales are important. Without sales there are no commissions. But sales don’t always come from parties. Especially the first parties. For some people it takes two or three or even four different parties before people are willing to pull out their money. And that’s okay. Nowadays, people prefer to buy from someone they trust, but it can take a while for that trust to build.
The way you invite your friends is the first step to forming that trust. If you decide that it’s too much work, or if you decide that it will take too long or that you don’t have time, you are making a decision that may delay the trust your friends develop with your consultant. But, if you follow this advice and personally invite your friends, not only will your friends appreciate your thoughtfulness, but your party will be more fun and engaging than any other sales party you had before. Win-win.