Marketing

A specialized stack of marketing books.

Why Book Marketing Requires a Specialized Approach

“Marketing is marketing is marketing…” Every time I hear some guru explain marketing like this, I can’t help but shake my head a little. Okay, so technically “marketing is marketing”—when you consider that marketing is showing up for your audience. But not all marketing is the same. And book marketing requires a specialized approach precisely […]

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How to Come Up With the Perfect Lead Magnets for Your Book

You’ve probably already heard that writing a book can build your business and even generate leads for your business. But it’s not really as simple as just writing a book and then waiting for the leads to start coming in. For your book to truly help generate leads, you need to come up with the

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The Complete Guide to Messenger Marketing for Writers (Updated for Changes in 2020)

If you’re using Facebook to market your writing, then you’ve probably already heard of chatbots, messenger marketing, and you might have even looked into using messenger marketing yourself. Unfortunately, almost every guide and template out there talks about using messenger marketing for retail. So I wanted to put together this guide on messenger marketing for

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Pinterest mistakes to avoid: Five things you should never, ever pin on Pinterest

Pinterest Mistakes to avoid: 5 Things you Should Never, Ever Pin on Pinterest

We all love Pinterest, right? Okay, well, I love Pinterest! Whether you use Pinterest for your writing business or just for your own personal inspiration board, everyone who is on Pinterest loves Pinterest. And there are still certain Pinterest mistakes we should try to avoid at all costs. And I know that it has been

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The Best TIme-Saving Tools for Social Media Marketing blog featured image woman on smartphone with social hearts and likes icons floating up

The Best Time-Saving Tools for Social Media Marketing

As you’ve been building your social media presence, I’m sure you learned one thing in a hurry: social media marketing takes time. And you’re in need of some time-saving tools for social media marketing that won’t break the bank, won’t make you sound like a robot, and won’t kill your engagement. Not only does it take

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Using the Clubhouse App for Writers blog post featured image woman holding cellphone showing Clubhouse App welcome screen

Using the new Clubhouse App for Writers

Can you make the new Clubhouse App work for your writing business? By now, you’ve probably heard of the new social app: the Clubhouse App. It’s a new social app, still in beta, that is sweeping through entrepreneurial spaces because of the potential for networking. When I was first invited to test out Clubhouse, I

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Anthology Updates

We will send you updates related to the release and sale of the "Our Bodies, Ungoverned" Anthology. Emails may come from either helpmenaomi.com, jessicacage.com, or novelistsden.com.

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