What is an Author Platform? (and Why You Need to Start Building One Fast)

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It's a question I hear all the time:

What is An Author Platform?

An author platform encompasses the author's online presence, social media following, professional network, and other means of connecting with readers. In a nutshell, an author's platform will help determine (especially for traditional publishers) how well the author might be able to sell books based on their reputation, reach, and visibility

The concept of an author platform originated in the nonfiction publishing world, where agents and publishers required authors to have a platform to promote their books. For nonfiction writers seeking deals with major publishers, a platform is necessary. However, for fiction writers, it is not a primary consideration, although having a platform can still be beneficial.

Building an author platform requires consistent effort. It involves publishing quality work in reputable outlets, creating a visible online presence through blogs, newsletters, and social media, engaging with target audiences, and partnering with influencers. It is not just about marketing or promotion, but about establishing a meaningful connection with readers.

While some authors may have an advantage in building a platform due to their existing networks or positions, platform building is a unique and creative process that depends on an author's individual story, strengths, and target audience. It is not a one-size-fits-all approach.

Having an author platform is particularly crucial for self-published authors to reach readers and sell books. Email marketing, specifically building a curated email list, can be a powerful tool for self-published authors to establish their platform and connect with their audience.

Key Takeaways:

• An author platform refers to an author's ability to sell books based on their reputation, reach, and visibility.
• It originated in the nonfiction publishing world and became necessary for nonfiction writers seeking deals with major publishers.
• For fiction writers, having a platform is not a primary consideration, but it can still be beneficial.
• Building an author platform requires consistent effort and involves publishing quality work, creating an online presence, and engaging with target audiences.
• Having a platform is crucial for self-published authors to reach readers and sell books, and email marketing can be a powerful tool for establishing their platform.

The Importance of an Author Platform

Building an author platform is not just an “option” for writers; it is a significant factor that can greatly influence their writing career. An author platform refers to an author's ability to sell books based on their reputation, reach, and visibility. In today's competitive publishing industry, having a strong platform is essential for writers to stand out and connect with their target audience.

A strong author platform can provide several benefits. Firstly, it facilitates effective book marketing. Authors with a platform have a built-in audience that they can reach out to when promoting their books. This can lead to higher book sales and increased visibility in the market.

Secondly, an author platform allows writers to directly engage with their readers. By utilizing platforms such as social media, blogs, and newsletters, authors can interact with their audience, gather feedback, and build a loyal fan base. This connection with readers not only enhances the overall reading experience but can also lead to valuable word-of-mouth recommendations and increased book sales.

Lastly, an author platform helps establish credibility and authority in the industry. Having a visible online presence, publishing quality work in reputable outlets, and partnering with influencers can all contribute to an author's reputation as a trusted and respected voice in their genre. This can open doors to new opportunities, such as speaking engagements, collaborations, and book deals.

The Power of Connection

Building an author platform is not just about marketing or promotion; it is about establishing a meaningful connection with readers. By authentically engaging with their audience, writers can create a loyal community of readers who are not only interested in their books but also invested in their journey as an author.

An author platform is like a bridge that connects writers with their readers, allowing for a deeper and more personal relationship.

This connection can be fostered through various means, such as regular blog posts, interactive social media updates, or even personalized email newsletters. By consistently providing valuable content, responding to reader comments, and sharing personal stories, authors can build trust and loyalty, turning readers into fans and advocates for their work.

An author platform is a critical tool for writers looking to succeed in today's competitive publishing landscape. It not only enables effective book marketing but also allows for direct engagement with readers and establishes credibility in the industry. Building an author platform requires consistent effort, authenticity, and a commitment to meaningful connections. By investing in their platform, writers can enhance their writing career and create lasting relationships with their readers.

The Author Platform isn't a New Concept

People sometimes confuse the term Author Platform with Social Media, thinking that a author's platform is really nothing more than their public presence on social media.

But it's so much more than that.

The concept of an “author platform” the way we know it today initially emerged in the nonfiction publishing world, but its influence has expanded beyond nonfiction. An author platform refers to an author's ability to sell books based on their reputation, reach, and visibility.

In the past, agents and publishers required nonfiction authors to have a platform, typically through mainstream media appearances or a professional network, to promote their books. This is especially important when you're trying to be traditionally published through one of the mainstream publishers.

Building an author platform requires consistent effort and involves various elements such as publishing quality work in reputable outlets, creating a visible online presence through blogs, newsletters, and social media, engaging with target audiences, and, yes, it can include content on social media.

This is where I need to take a break for a minute and really emphasize this: platform building is not just about marketing or promotion; it is about establishing a meaningful connection with readers. And that can be done anywhere:

• Readings at libraries
• Vendor events
• Publishing articles in magazines
• Interviews and podcasts
• Television news
• Email newsletter
• Social media

While some authors may have an advantage in building a platform due to their existing networks or positions, it is essential to remember that platform building is a unique and creative process that depends on an author's individual story, strengths, and target audience. Every author's platform will be different and should be tailored to their specific needs.

I mentioned that building an author platform was especially important for anyone trying to get a traditional publishing book deal. Because they are taking on the responsibility and investments of a publishing company, self-published authors are technically able to skip over that requirement.

But I don't recommend it.

For self-published authors, even though building that author platform isn't required, having one is even more crucial as it allows them to reach readers directly and effectively market their books. In fact, it was the self-published authors' ability to effectively build an author platform and rival the sales of a traditionally published book that really turned the traditional publishing world on its head.

An author platform is a vital aspect of any writer's career. It not only helps to promote books but also enables authors to connect with their readers on a deeper level. While the concept of an author platform originated in nonfiction publishing, it has become relevant and impactful for fiction writers as well.

Whether an author is seeking a traditional publishing deal or self-publishing their work, a strong platform can make a significant difference in their success. Therefore, authors should invest time and effort in building and growing their platforms to establish their brand and reach a wider audience.

When Should You Start Building an Author Platform

I like to say that you should start building your author platform the minute you decide to want to be an author and you start planning or writing that book.

Of course, this tends to send a lot of new authors into a complete panic.

“What do you mean I have to start building an author platform and marketing plans right away? I don't want to talk to people!! Can't the books stores sell the books? What do I even say if I don't have a book published yet??“

I mean they panic.

So I will ammend that to say “start as soon as you feel comfortable talking about your book to other people you might now know yet.”

No, you won't only be talking about your book. But if you're not even comfortable yet to talk about your book to the public yet, then you're probably not ready to start building your author platform yet.

Building an Effective Author Platform

Building an author platform requires consistent effort and the implementation of effective strategies that resonate with your target audience. It's not just about marketing or promotion; it's about establishing a meaningful connection with readers. To build a strong platform, consider the following tips:

1. Create quality content: Publishing your work in reputable outlets can help establish your credibility and visibility. Whether it's guest blog posts, articles, or short stories, aim for consistency and excellence in your writing.
2. Develop an online presence: Build a visible online presence through a well-crafted author website, active social media profiles, and engaging blog posts. Share valuable content that resonates with your target audience.
3. Engage with your audience: Interact with your readers through comments, messages, and feedback. Respond to their inquiries and show genuine interest in their thoughts. This fosters a sense of connection and community.
4. Partner with influencers: Collaborating with influencers in your niche can expand your reach and attract new readers. Look for opportunities to guest post on influential blogs or participate in joint promotions.

Remember, building an author platform is not a one-size-fits-all process. It's important to tailor your strategies to your unique story, strengths, and target audience. Leveraging your existing networks or positions can give you a head start, but don't underestimate the power of creativity and innovation in platform building.

Creating a Curated Email List

One particularly powerful tool for self-published authors is email marketing. By building a curated email list, you can establish a direct line of communication with your readers and maintain a loyal fan base. Here's how to get started:

1. Offer valuable incentives: Provide exclusive content, discounts, or giveaways to entice readers to subscribe to your email list. Make it clear why they should join and what they can expect to receive.
2. Segment your audience: Divide your email list into different segments based on interests, preferences, or demographics. This allows you to send targeted content that resonates with specific groups of readers.
3. Send regular, engaging newsletters: Stay in touch with your subscribers by sending regular newsletters that provide valuable content, updates on new releases, and behind-the-scenes insights into your writing process.
4. Track and analyze your results: Use email marketing platforms to monitor open rates, click-through rates, and conversion rates. Analyzing this data can help you refine your strategies and optimize your email campaigns.

Remember, building an effective author platform takes time and dedication. By implementing these strategies and adapting them to your unique style and audience, you'll be well on your way to establishing a strong and impactful platform that connects with readers and boosts your book marketing success.

Establishing Author Branding and Platform

Rachel over at Bad Red Head Media often talks about the importance of author branding and how your brand as an author will help strengthen your author platform overall.

Building an author platform goes hand in hand with establishing a unique author brand that resonates with readers. It is not just about creating an online presence, but about crafting a cohesive image and message that reflects who you are as a writer. Your brand is what sets you apart from other authors and helps readers connect with your work on a deeper level.

One effective way to establish your author brand is by defining your target audience. Understanding who your ideal readers are enables you to tailor your platform and messaging specifically to them. This targeted approach allows you to build a loyal fanbase and attract readers who are genuinely interested in your writing.

Another important aspect of author branding is consistency. From your website design to your social media posts, your brand should have a consistent look and feel. This helps create a recognizable and memorable brand identity that readers can easily associate with your work. Consistency also extends to your writing style and voice, allowing readers to develop a sense of familiarity and trust in your storytelling.

The Power of Personal Brand Storytelling

To truly connect with your audience and establish a strong author platform, it's crucial to utilize the power of personal brand storytelling. Sharing personal anecdotes, experiences, and insights allows readers to get to know the person behind the books. This creates a sense of authenticity and relatability, making readers feel more connected to your work.

One effective way to incorporate personal storytelling into your branding is through your author bio. Instead of simply listing your achievements and accolades, use your bio as an opportunity to share your journey as a writer. Talk about what inspired you to write, your writing process, and any unique experiences that have shaped your storytelling.

In conclusion, building an author platform is not just about marketing and promotion—it is about establishing a meaningful connection with readers through your unique author brand. By defining your target audience, maintaining consistency, and incorporating personal brand storytelling, you can create a powerful platform that resonates with readers and sets you up for long-term success as an author.

Growing Your Author Platform

Once you have a solid foundation, it's essential to consistently grow and expand your author platform to attract more readers. A growing author platform not only helps increase your book's visibility but also allows you to connect with a wider audience, build authority, and establish a loyal fan base.

To effectively grow your author platform, consider implementing these strategies:

1. Create engaging content: Regularly publish high-quality content on your blog or website to provide value to your readers. This can include informative articles, writing tips, book reviews, interviews, or even exclusive sneak peeks into your upcoming projects. By consistently delivering valuable content, you can attract new readers and keep your existing audience engaged.
2. Expand your social media presence: Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn offer a valuable opportunity to connect with readers and promote your work. Identify the platforms that your target audience frequents and actively engage with them. Share updates about your writing process, behind-the-scenes photos, and interact with your followers by responding to comments and messages.
3. Collaborate with influencers: Partnering with influencers in your niche can help expand your reach and attract new readers. Look for influencers who share similar interests or have a substantial following in your genre. Collaborate on guest blog posts, joint promotions, or even co-authoring projects to tap into their audience and gain exposure.
4. Build an email list: Email marketing remains one of the most effective tools for authors to connect directly with their readers. Offer a compelling incentive, such as a free short story or exclusive content, to encourage visitors to sign up for your newsletter. Use your email list to share updates, exclusive discounts, and behind-the-scenes insights, nurturing a personal connection with your subscribers.

Remember, growing your author platform is an ongoing process that requires dedication and consistency. By consistently implementing these strategies and adapting them to suit your unique style and audience, you can cultivate a thriving platform that positions you for long-term success as an author.

The Role of Connection with Readers

Building an author platform is not just about marketing or promotion; it's about creating an authentic connection with your readers. Establishing a strong bond with your audience is crucial for building a loyal following and expanding your reach as an author. Through your platform, you have the opportunity to engage with readers, listen to their feedback, and understand their interests and preferences.

One effective strategy for connecting with readers is to provide valuable and engaging content. This could include sharing personal stories, behind-the-scenes insights into your writing process, or offering exclusive content to your platform members. By consistently delivering content that resonates with your readers, you can establish yourself as an authority in your genre and cultivate a community of dedicated fans.

Engagement on social media platforms

Social media platforms can be powerful tools for building connections with your readers. Interact with your audience by responding to comments, asking questions, and actively participating in discussions related to your writing. This not only shows that you value your readers' opinions but also helps to humanize your brand and make it more relatable.

• Encourage your readers to share their thoughts and experiences related to your books and characters.
• Host live Q&A sessions or virtual book clubs to engage directly with your readers.
• Share relevant articles, quotes, or book recommendations to spark conversation and encourage interaction.

Remember, building an author platform is a long-term commitment that requires consistent effort and genuine connection. By investing time and energy in understanding and engaging with your readers, you can cultivate a loyal community that will support you throughout your writing journey.

Leveraging Existing Networks and Positions

If you already have networks or positions that can be leveraged, it can be advantageous for your author platform. Building a strong platform often requires time and effort, but having a head start with established connections can give you a valuable edge. By utilizing your current network, you can tap into existing audiences and expand your reach.

One way to leverage your networks is through guest blogging or contributing articles to established publications. This allows you to showcase your expertise and gain exposure to new readers who may be interested in your work. Additionally, you can collaborate with influencers or industry experts within your network to co-create content or participate in joint promotions. This not only helps you tap into their audience but also lends credibility to your platform.

Another strategy is to seek speaking engagements at conferences or events related to your genre or niche. By sharing your knowledge and insights, you not only establish yourself as an authority but also widen your network of potential readers. Additionally, consider reaching out to your professional connections, such as colleagues or former classmates, to promote your work or offer endorsements.

Remember, leveraging your existing networks and positions is just one piece of the puzzle. Building a powerful author platform requires consistent effort, engaging with your target audience, and providing valuable content. By combining these strategies, you can create a platform that resonates with readers and paves the way for your writing success.

Unique and Creative Platform Building

The process of building an author platform is different for every writer, as it should reflect their individual story, strengths, and target audience. While some may have an advantage due to their existing networks or positions, platform building is a unique and creative endeavor that requires consistent effort and personalized strategies. It goes beyond marketing and promotion; it is about establishing a meaningful connection with readers and cultivating a loyal following. Here are some effective strategies to consider:

1. Create Quality Content: Publishing quality work in reputable outlets showcases your expertise and builds credibility. Whether it's guest blogging, contributing to literary magazines, or writing for niche publications, sharing your unique perspective will attract readers and expand your platform.
2. Build an Online Presence: Establishing a visible online presence through blogs, newsletters, and social media is crucial. Regularly posting engaging content, interacting with your audience, and showcasing your personality will help you connect with your target readers and establish a strong platform.
3. Collaborate with Influencers: Partnering with influencers in your niche can help expand your reach and gain exposure to their audience. Collaborate on guest blog posts, joint events, or cross-promotions to leverage their platform and tap into new readership.

Remember, building an author platform is not a one-time effort but an ongoing process. It requires consistency, authenticity, and adaptability. By embracing these strategies and tailoring them to your individual strengths and target audience, you can create a unique and powerful platform that sets you apart in the literary world.

The Significance for Self-Published Authors

For self-published authors, having a strong author platform is vital in order to connect with readers and successfully market their books. Unlike traditionally published authors who may have the support of a publishing house, self-published authors need to take charge of their own book promotion and establish a direct connection with their target audience.

Building an author platform allows self-published authors to showcase their work, build a brand, and engage with readers on a more personal level. It provides a platform for sharing updates, exclusive content, and behind-the-scenes glimpses, creating a sense of community and fostering loyalty among readers. With a strong author platform, self-published authors can also leverage their existing networks and positions to reach a wider audience and gain more visibility in the crowded book market.

Email marketing is a powerful tool for self-published authors to establish and maintain their author platforms. By building a curated email list, authors can directly connect with their readers, offering them exclusive content, promotions, and updates. Email allows for a more intimate and personal connection, helping authors nurture their fan base and establish a loyal following.

In conclusion, self-published authors must recognize the significance of building a strong author platform to effectively connect with readers and successfully market their books. By leveraging their platform, authors can gain visibility, establish a brand, and engage with their target audience on a personal level. With the power of email marketing, self-published authors can nurture their fan base and cultivate a loyal following. Overall, a strong author platform plays a vital role in the success and growth of self-published authors in today's competitive book market.

The Power of Email Marketing

Email marketing, particularly building a curated email list, is a powerful tool that self-published authors can utilize to strengthen their author platforms. It allows authors to directly connect with their readers, build relationships, and cultivate a loyal fan base. By establishing an email list, authors can communicate regularly with their subscribers, providing exclusive content, updates on book releases, and insider information.

An email list serves as a direct line of communication between an author and their readers, bypassing the noise of social media algorithms and crowded bookstores. It allows authors to deliver personalized messages, create a sense of exclusivity, and make readers feel valued. With email marketing, authors can segment their audience based on interests, preferences, or buying behavior, enabling them to tailor their messages and offers to specific segments.

Additionally, email marketing provides self-published authors with valuable data and insights into their readership. Through analytics and tracking tools, authors can monitor open rates, click-through rates, and conversion rates, allowing them to assess the effectiveness of their campaigns and make data-driven decisions. This data can help authors refine their marketing strategies, improve engagement, and increase book sales.

In conclusion, email marketing is a powerful tool for self-published authors looking to strengthen their author platforms. By building a curated email list and leveraging the direct communication it provides, authors can connect with their readers, personalize their messages, and gain valuable insights. With email marketing, authors have the opportunity to cultivate relationships, enhance engagement, and ultimately increase book sales.

Platforms in Nonfiction vs. Fiction Writing

While a platform is a primary consideration for nonfiction writers, its relevance in the world of fiction is different but still beneficial. In nonfiction, an author platform is essential as it demonstrates the author's authority and expertise on a specific subject. Publishers and agents often require nonfiction authors to have a platform before considering their book proposals. This platform can be built through mainstream media appearances, public speaking engagements, a strong online presence, and connections with influencers in the industry.

For fiction writers, having a platform is not a primary requirement, as their work is primarily judged on its own merits. However, having an established platform can still be advantageous. It allows fiction writers to connect with readers, build relationships, and promote their books more effectively. A platform can enhance an author's reputation, extend their reach, and increase their visibility in the crowded publishing landscape.

The Benefits of Fiction Author Platforms

1. Increased book sales: A strong platform helps fiction authors sell more books by creating a loyal fanbase and generating positive word-of-mouth.
2. Opportunities for collaboration: Having a platform can lead to collaborations with other authors, influencers, and industry professionals, expanding an author's network and opening up new opportunities.
3. Feedback and engagement: An author platform allows fiction writers to engage with their readers directly, receiving feedback, answering questions, and building a community around their work.

In conclusion, while the importance of an author platform may differ between nonfiction and fiction writing, it remains a valuable tool for both. Nonfiction writers rely on their platforms to establish themselves as authorities in their field and secure publishing deals, while fiction writers can leverage platforms to build connections, increase visibility, and ultimately sell more books. Whether you're a nonfiction or fiction author, investing time and effort into building an effective platform is a worthwhile endeavor that can significantly impact your writing career.

Final Thoughts on What an Author Platform is

Building an author platform is an essential aspect of an author's journey, helping you connect with readers, market your books, and ultimately establish a successful career. An author platform refers to an your ability to sell books based on your reputation, reach, and visibility. While it originated in the nonfiction publishing world, where agents and publishers required authors to have a platform to promote their books, it has now become relevant to all authors.

For nonfiction writers seeking deals with major publishers, having a platform is necessary. It typically involves mainstream media appearances or a professional network to establish credibility and reach a wider audience. However, for fiction writers, while not a primary consideration, having an author platform can be beneficial in showcasing their work and connecting with readers.

Building an effective author platform requires consistent effort and engagement. Authors can publish quality work in reputable outlets, establish a visible online presence through blogs, newsletters, and social media, and engage with their target audiences. It is not just about marketing or promotion, but about establishing a meaningful connection with readers and building a loyal following.

While some authors may have an advantage in building a platform due to their existing networks or positions, platform building is ultimately a unique and creative process. Each author's journey will depend on their individual story, strengths, and target audience. However, one powerful tool for self-published authors to establish and maintain a platform is email marketing. Building a curated email list allows authors to directly connect with their readers, share updates, and promote their books effectively.

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