- No follow up
- No upsells
- No engagement tracking
- No lead scoring
- No cleanup
The 9 Automations that should be built into every email marketing strategy.
The Core Components of Effective Automations: Types of emails and sequences needed to engage and convert subscribers.
Email Marketing Platforms Overview: Brief look at MailChimp, ActiveCampaign, and ConvertKit for core automation functionalities.
Crafting an Effective Automation Strategy: Identifying goals and mapping customer journeys to align automation paths.
Mapping Out a Customer Journey: Visually plot and plan an automation journey aligning with audience needs.
Audience Segmentation Tools: Insights into segmentation tools within email platforms for targeted audience groups.
Building Core Automated Sequences: Setting up foundational automations like welcome series, nurture, sales, and re-engagement sequences.
Crafting Engaging Content for Every Stage: Practical tips for writing resonant emails, from welcome to follow-up emails.
Automation Flowchart Templates: Templates and visuals for building out email workflows, provided to participants for customization.