- Follow-up emails to build trust
- Upsells that boost your sales
- Engagement tracking to refine your strategy
- Lead scoring to segment your audience
- Cleanup automations to maintain deliverability

Here's what we cover:
• The 9 Email Automations Every Business Needs
From welcome sequences to re-engagement flows, you’ll learn which automations drive results—and how to build them fast.
• Core Components of Effective Automation
Learn the types of emails and sequences that actually convert—plus when and why to send each one.
• Email Platform Deep Dive
Compare how MailChimp, ActiveCampaign, and ConvertKit handle automation and tagging (without picking a “best”).
• Mapping the Customer Journey
Visualize your subscriber’s path—and use that map to automate everything from lead magnet delivery to post-purchase follow-up.
• Segmentation + Tagging Strategy
Discover how to segment your audience in smarter ways for better personalization and performance.
• Crafting Engaging Emails for Every Stage
Tips, prompts, and examples to help you write emails that feel like conversations—not campaigns.
• Plug-and-Play Automation Templates
Downloadable flowchart templates and workflows you can customize and deploy right away.

Frequently Asked Questions
- Format: On-demand replay of a live workshop
- Duration: Approximately 2 hours of videos
- Price: $147 USD (one-time payment)
- Includes: Automation templates, email workflow visuals