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Not long ago, a good friend of mine and fellow blogger messaged me with a bit of a problem. Now, I'm not going to go into the details about some of the issues she's been faced with — but the solution hit us both like a bolt of lightning — become a Pinterest VA!!
Of course — become a Pinterest VA!
Why become a Pinterest Virtual Assistant?
Here are just some of the amazing qualifications of my friend and why this seemed to be the perfect solution for her:
- Already loves Pinterest. I mean — loves — Pinterest. To the tune of a couple hundred boards, m'kay?
- Already knows quite a bit about using Pinterest for business. Is she a guru? She probably wouldn't say so. But I remember the very first Pinterest course she took (and slayed) when she was a Pampered Chef consultant a couple years back. I know because I was the one who recommended it to her!!
- Already understands the various tools that help make Pinterest so powerful. Tailwind, analytics, keyword research — she already gets it.
So, of course this is a perfect match. Right? All that was left to do was to actual take a leap and launch her new business.
And y'all, we did it in a day. I'm not even kidding. Within the day, she had her plan and was getting set up and so she could begin accepting clients.
So, if you've been thinking of entering the world of Pinterest VAs, then read on because I am going to tell you step by step how to become a Pinterest VA. You can decide whether or not you want to do it all in a day or not.
[click_to_tweet tweet=”I am going to tell you step by step how to become a Pinterest VA. You can decide whether or not you want to do it all in a day or not.” quote=”I am going to tell you step by step how to become a Pinterest VA. You can decide whether or not you want to do it all in a day or not.” theme=”style1″]
1. Decide whether or not you want to be a Pinterest manager or a Pinterest VA.
Of course, let's start with the basics: do you want to be a Pinterest Manager? Or a Pinterest VA? Let's take a look at the differences.
A Pinterest Manager does just that — manages their clients' Pinterest accounts. This includes developing a Pinterest marketing strategy, building their Pinterest funnels, testing and recommending tools as they become available, and creating and posting pins that support the overall strategy. The majority of their clients do not have a thorough understanding of Pinterest outside of knowing that they need to be on Pinterest. Pinterest Managers also dig into Pinterest analytics, making changes and adjustments to their strategies as the numbers dictate.
A Pinterest Virtual Assistant assists in carrying out the strategy that the Pinterest Manager develops. So, already you can see the major difference. Pinterest VAs still really need to understand what a good Pinterest strategy is, otherwise they wouldn't be able to create the pins and the schedule to carry them out. But their clients usually have a little more of an understanding about Pinterest and generally dig into the analytics themselves to measure the efficacy of their strategy, letting the Pinterest VA know what changes to make according to those analytics.
So, essentially, what you want to decide on here is whether or not you want to take on full responsibility for a client's Pinterest marketing, from developing the strategy to carrying it out, or if you just want to help your clients manage their Pinterest accounts.
I can't make that decision for you, but I can tell you this…more and more small business owners are getting on Pinterest to help market their business — which is making the Pinterest VA industry explode at a faster rate than Pinterest Managers. So, while Pinterest VAs charge a little less than Pinterest Managers charge, they also have the advantage of being able to find clients faster.
[click_to_tweet tweet=”Do you want to be a Pinterest Manager? Or a Pinterest VA?” quote=”Do you want to be a Pinterest Manager? Or a Pinterest VA?” theme=”style1″]
And to be honest, a lot of clients do not know what the difference is. You will find some of them looking for a Pinterest VA when they really need a Pinterest Manager, and vice versa. So, if push comes to shove, you can always offer both services.
Speaking of which…
2. Choosing which Pinterest services you will offer.
What will you tell your clients you're doing as a Pinterest VA? Where will you draw the line between which Pinterest activities you'll be responsible for, and which Pinterest activities they will need to maintain themselves? Here is a list of Pinterest activities you'll likely be choosing from:
- Suggesting or making profile improvements
- Goal setting for views
- Goal setting for growth
- Reviewing and evaluating Pinterest analytics
- Creating and moderating Pinterest community
- Creating and moderating group boards
- Creating pinnable images in a graphics editor
- Creating a pinning schedule
- Automating pin schedule using a tool like Tailwind
- Monitoring for comments
- Contacting group board owners for invitations to collaborate
- Writing keyword-rich pin descriptions
As I mentioned earlier, some of these activities would be done by a Pinterest Manager, rather than a Pinterest VA. So, decide on which of these services you want to include as part of your business. That way, you'll know exactly where you boundaries are set, and you can relay those boundaries to your clients more easily and establish expectations. There's nothing worse than when a client expects you to deliver one thing, but you deliver something entirely different because of that lack of communication.
3. Evaluate your Pinterest and Freelancing knowledge.
This is where you're really going to have to pause and reflect on what you know about Pinterest — above and beyond merely saving recipes for future reference.
How well do you truly understand the platform?
Could you break it down and teach it to someone else? Do you understand the analytics enough to make strategy suggestions? Are you active on Pinterest and do you know where to find Pinterest updates, algorithm changes, and adjustments to their rules?
More than likely, unless you're a Pinterest coach, there are at least a few small gaps in your knowledge of Pinterest. And you're going to want to find these gaps right away so you can begin working on closing them.
You can get started here, with some of the following Pinterest posts:
- What to do When Someone Hijacks your Pin
- Why you Need Tailwind in your Pinterest Game
- Are you Using Pinterest in your Author Platform?
4. Define your “why” and write your mission statement.
I am a firm believer in writing out your mission statement and plastering that everywhere.
Who are you trying to help, with what, and why? What are you trying to accomplish? What impact are you trying to make?
My mission is to help mothers learn how to work from home.
See? Nothing elegant or fancy, no big words or catchy mantras. I want to help mother work from home. Why? Because most people who work from home are happier, and because a lot of mothers want to work from home but don't know how to get started. Or where to look. Or how to avoid the scams.
Helping mothers work from home means I will help at least one mother live a happier life doing something she loves while spending more time with her children.
That's the impact I'm hoping for, and it's the underlying strategy behind every business decision I make: does this serve my mission and how?
[click_to_tweet tweet=”Nothing elegant or fancy, no big words or catchy mantras. Writing a mission statement doesn't have to be hard.” quote=”Nothing elegant or fancy, no big words or catchy mantras. Writing a mission statement doesn't have to be hard.” theme=”style1″]
It keeps me motivated. It keeps me driven. And it keeps me on focus. And writing out a mission statement will do the same for you.
5. Define your ideal client.
I know what you're thinking: anyone with a Pinterest account can be my client. But no, that's not what I mean here. Just because you can sell your services to everyone doesn't mean you should.
Who do you want to work with? Who helps inspire you to work harder? What type of person is he or she? What type of business does he or she run?
Should you choose a niche? Are you better at analyzing and predicting Pinterest trends for blogs than for beauty products?
Should you work only for solopreneurs? Other freelance professionals? Or any small business?
Understanding your ideal client makes marketing your services much, much easier. You'll know exactly who you're talking to, where you're talking to them, and what you need to say to them. You can be as broad or as narrow as you like, but I recommend trying to get as narrow as you can. The narrower your definition, the easier it will be to do research and find out exactly where they are and how to reach them.
6. Open up shop – virtually.
Start with your Pinterest profile, for obvious reasons.
If you want someone to hire you to be their Pinterest VA, the first thing they are going to look at is your Pinterest profile. So make sure it shines. A nice, smiling photo of you, a good description carrying strategic keywords, and well-organized boards that are relevant to your niche all sitting on a business account. And yes, it really should be a business account, so if you haven't set one up yet, then set up a new one or convert your personal account over. Your Pinterest profile should look like you know what you're doing regardless of whether or not you have a lot of followers or monthly views.
You don't need a lot of followers or monthly views. At least not right away. Why? Because you're probably too busy working your business to be sitting on Pinterest.
And that's not a joke. You can always tell when I get busy around here because things get skipped…Podcast goes a couple weeks without an update, blog goes a couple weeks without a new post…I get busy and things get skipped. The same is going to happen to you.
And that's a good thing.
[click_to_tweet tweet=”Your Pinterest profile should look like you know what you're doing on Pinterest.” quote=”Your Pinterest profile should look like you know what you're doing on Pinterest.” theme=”style1″]
What you really want your clients to see when they check out your Pinterest profile is that you are doing everything you say you are going to do: creating good graphics, keyword research, writing good descriptions. If the only thing keeping your numbers low is that you're not pinning constantly – then that is a good thing. And it's an easy fix because it means once you start pinning consistently (which we'll cover in a minute) your numbers are going to go up naturally and without a whole lot of extra effort on your part.
Speaking of posting consistently — you are going to want a website. Now, it's not a requirement, deciding not to have a website isn't going to break your business. I know of plenty of freelancers who post pins that lead straight to their Fiverr profiles, so it's not unheard of. But, having a website will make it easier for clients to find you. You'll be able to use SEO to help your site get found on Google as well as on Pinterest and other search engines. Not only that, but by having the articles posted up on your site, you'll be able to show a client what you know and what you can do even before they meet you in person. So, personally, if you're going to freelance your services, then you really do want to build your own website.
But besides building a website, there are other places you will want to set up shop. I would choose at least three social channels to start with, and then choose at least one or two freelancing sites to post a profile to:
- Pinterest (yep, you can say it — duh!)
- Facebook Page
Don't get overwhelmed — I know this sounds like a lot. But it's really, really not. Remember, to get started, all you really need to have is a business Pinterest account and a way to find clients (or help clients find you). You can always add more to your platform later as you get adjusted to your schedule and can fit more things into it.
7. Go get 'em!!
Once your profiles are set, and you know what you want to say to people, start putting it all together into an elevator pitch, and then go out there and start reaching out to new clients. If you don't already have any leads, you may have to do a bit of hunting. But UPWork, Fiverr, and Freelancer always seem to have open jobs up and waiting for people to bid on them, so you can start there.
8. Always. Be. Learning.
Just because you've successfully launched as a Pinterest VA doesn't mean you should stop learning about the industry. There's a reason that dozens, and I do mean dozens, of Pinterest courses exist — because Pinterest is a beast. It's huge and ever-changing. And being able to keep up with those changes is going to be imperative to your business. So, if you haven't already invested in any Pinterest courses, then I highly recommend you look at some of them and create a plan to take some.
You can start with this course on how to Start Your own Business as a Pinterest Account Manager on Udemy.
And there you have it – how to become a Pinterest VA in as little as a day.
Do I recommend you actually launch your new Pinterest VA business in a day? Well, like I said, it's not really up to me. But if you feel confident in your abilities to teach someone else how to use Pinterest for their business, and you feel knowledgeable enough to use Pinterest to carry out a business strategy for someone else's business, then I say go for it. Take the leap.
Did you enjoy this article? Here are some other blog posts about Pinterest and freelancing you may like: