Author Platform

Not your Typical "What not to do on Social Media" Post blog featured image girl smiling at her smartphone with social "like" icons floating away

Not your Typical “What not to do on Social Media” Post

It seems like everywhere you go online, there is another author, social media expert, or marketing guru telling you what not to do on social media. I just did several searches using Google trying to find exactly what’s out there for “social media marketing for authors” and “social marketing best practices” and several searches in between. And […]

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That Twitter Feed on the Sidebar of your site featured image with girl leaning against the wall and social media related doodles

Please Get Rid of that Twitter Feed on the Sidebar!

There are a lot of things that annoy me about various sites out there. Jumbled layouts, bad fonts, stolen graphics, bad writing. Well, here’s another one: that Twitter feed on the sidebar. I’m sure you know what I’m talking about. You’ve probably seen them on just about every blog you’ve ever gone to. Maybe it’s

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What to do when you get Overwhelmed by the Social Media Marketing World blog featured post engagement speech bubbles on top of a wooden table

What to do when you get Overwhelmed by the Social Media Marketing World

“You need to get on Social Media.” “You have to build your author platform.” “You have to have a strong online presence if you want to sell any books.” Just about every expert out there has said each of these phrases and more. And chances are you’ve heard all this already — if you want

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What are you really getting when you hop onto one of those Facebook Like4Like Ladders blog post featured image with Facebook screen on a laptop

What are you really getting when you hop onto one of those Facebook Like4Like Ladders?

We’ve all seen Facebook Like4Like Ladders. We may have even participated in some. I know I have. In the off-chance you’ve been living under a rock, a Facebook Like4Like Ladder is a noble thread posting on Facebook (usually in a group) that invites you to post a link to your author fan page or business

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Using the Social Media Pyramid to Build Your Author Platform blog post featured image woman on smartphone with social media icons

Using the Social Media Pyramid to Build Your Author Platform

Have you started to build your author platform yet? Or do you get stuck on trying to figure out which channels you should be on? Authors are expected to have a social media presence. Expected. Not only by their fans and readers, who want to connect and fan all over them, but also by publishers

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An Easy Way to Get More People to Share your Content on Pinterest - blog title

An Easy Way to Get More People to Share your Content on Pinterest

We all know getting your content onto Pinterest is critical to driving quality, targeted traffic to your website. However, we don’t all have hours and hours to spend on Pinterest trying to build followers, increase our viewership, or keep our content in the newsfeeds. The answer to this, of course, is to get more people

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