Social Media Marketing

Pinterest mistakes to avoid: Five things you should never, ever pin on Pinterest

Pinterest Mistakes to avoid: 5 Things you Should Never, Ever Pin on Pinterest

We all love Pinterest, right? Okay, well, I love Pinterest! Whether you use Pinterest for your writing business or just for your own personal inspiration board, everyone who is on Pinterest loves Pinterest. And there are still certain Pinterest mistakes we should try to avoid at all costs. And I know that it has been […]

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Book Marketing for Authors 101: I’m Ignoring All Your Sales Announcements (And Here’s Why)

Book marketing for authors is still a widely unknown phenomenon. And as such, a lot of authors still don’t quite get how book marketing should work. Most of the posts, tweets, and pins you make advertising your new book for sale go largely ignored by a lot people — even bookworms and friends like me.

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Create a Facebook VIP Group that Rocks (and keep it that way)

Congratulations!! You’ve started writing your nonfiction book, and now you’re ready to hit the rooftops screaming and sharing your love. Love for your book, love for your solutions, love for the mission and values you’re about to carry out. Love. All you need now is to build up your author platform. First stop, Facebook: because

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Using the Clubhouse App for Writers blog post featured image woman holding cellphone showing Clubhouse App welcome screen

Using the new Clubhouse App for Writers

Can you make the new Clubhouse App work for your writing business? By now, you’ve probably heard of the new social app: the Clubhouse App. It’s a new social app, still in beta, that is sweeping through entrepreneurial spaces because of the potential for networking. When I was first invited to test out Clubhouse, I

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Pinterest Marketing for Authors: 7 Tips for Using Pinterest in your Author Platform

Are you using Pinterest as part of your author platform? If you’re not, then you really should be! Pinterest marketing itself is one of the more powerful forms of marketing today; but Pinterest marketing for authors completely changes the game. People tend to think of Pinterest as a place to look for recipes and craft

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Please Get Rid of that Twitter Feed on the Sidebar!

There are a lot of things that annoy me about various sites out there. Jumbled layouts, bad fonts, stolen graphics, bad writing. Well, here’s another one: that Twitter feed on the sidebar. I’m sure you know what I’m talking about. You’ve probably seen them on just about every blog you’ve ever gone to. Maybe it’s

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What to do when you get Overwhelmed by the Social Media Marketing World blog featured post engagement speech bubbles on top of a wooden table

What to do when you get Overwhelmed by the Social Media Marketing World

“You need to get on Social Media.” “You have to build your author platform.” “You have to have a strong online presence if you want to sell any books.” Just about every expert out there has said each of these phrases and more. And chances are you’ve heard all this already — if you want

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