Author Platform

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What is an Author Platform? (and Why You Need to Start Building One Fast)

It’s a question I hear all the time: What is An Author Platform? An author platform encompasses the author’s online presence, social media following, professional network, and other means of connecting with readers. In a nutshell, an author’s platform will help determine (especially for traditional publishers) how well the author might be able to sell […]

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Book Marketing for Authors 101: I’m Ignoring All Your Sales Announcements (And Here’s Why)

Book marketing for authors is still a widely unknown phenomenon. And as such, a lot of authors still don’t quite get how book marketing should work. Most of the posts, tweets, and pins you make advertising your new book for sale go largely ignored by a lot people — even bookworms and friends like me.

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Pinterest Marketing for Authors: 7 Tips for Using Pinterest in your Author Platform

Are you using Pinterest as part of your author platform? If you’re not, then you really should be! Pinterest marketing itself is one of the more powerful forms of marketing today; but Pinterest marketing for authors completely changes the game. People tend to think of Pinterest as a place to look for recipes and craft

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Not your Typical "What not to do on Social Media" Post blog featured image girl smiling at her smartphone with social "like" icons floating away

Not your Typical “What not to do on Social Media” Post

It seems like everywhere you go online, there is another author, social media expert, or marketing guru telling you what not to do on social media. I just did several searches using Google trying to find exactly what’s out there for “social media marketing for authors” and “social marketing best practices” and several searches in between. And

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Please Get Rid of that Twitter Feed on the Sidebar!

There are a lot of things that annoy me about various sites out there. Jumbled layouts, bad fonts, stolen graphics, bad writing. Well, here’s another one: that Twitter feed on the sidebar. I’m sure you know what I’m talking about. You’ve probably seen them on just about every blog you’ve ever gone to. Maybe it’s

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What to do when you get Overwhelmed by the Social Media Marketing World

“You need to get on Social Media.” “You have to build your author platform.” “You have to have a strong online presence if you want to sell any books.” Just about every expert out there has said each of these phrases and more. And chances are you’ve heard all this already — if you want

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What are you really getting when you hop onto one of those Facebook Like4Like Ladders blog post featured image with Facebook screen on a laptop

What are you really getting when you hop onto one of those Facebook Like4Like Ladders?

We’ve all seen Facebook Like4Like Ladders. We may have even participated in some. I know I have. In the off-chance you’ve been living under a rock, a Facebook Like4Like Ladder is a noble thread posting on Facebook (usually in a group) that invites you to post a link to your author fan page or business

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