Is Blogging Still Worth It? The truth about blogging in 2025

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Over 31.7 million people in the U.S. were bloggers by 2024.

31.7 million.

That's how important blogging has become.

As we think about the SEO trends for 2025, you might be asking if blogging is still valuable or if it's become obsolete. The answer is no, blogging is not obsolete. It's still a powerful way to engage and create content. In fact, blogging is still evolving, adapting to new uses and demands as we go.

And I think blogging is only going to get bigger from here.

Why is blogging going to grow even more important in 2025?

Blogging, like timeless fashion, evolves to meet today's needs. It offers valuable info, builds community, and boosts SEO. The value of blogging is clear.

Keep Reading to learn my thoughts on:

• Blogging remains a strong platform with over 31.7 million U.S. bloggers.
• 87% of Internet users regularly read blog posts, showing blogging's importance.
• Blogging helps people become authorities and find opportunities in their niche.
• Successful blogging can bring in more money in a month than a traditional job in a year.
• Blogging keeps up with user trends, staying relevant.

The Current State of Blogging in 2025

In 2025, blogging is evolving fast with new trends and tech. There are already over 600 million blogs, making more than 6 million posts every day. This shows blogging is still very important online⁴. For brands wanting to succeed, keeping up with these changes is key.

Now, blogs use infographics, podcasts, and videos to engage readers more. Niche blogs are also big, offering deep info in specific areas. They help with SEO and connect well with their audience.

The blogging world is expected to grow by $417.85 billion, showing its big economic value. AI helps in making content better, matching search trends. This brings more visitors to blogs.

WordPress is still the top choice for blogs, powering 42.8% of all websites. But Medium and Wix are also popular, offering easy-to-use features for bloggers.

SEO is very important for blogs today. They help with SEO by updating regularly and using long content. About 77% of people read blogs often, making them key for marketing.

A good blog in 2025 uses quality content and the latest tools, including social media. Keeping up with new tech and what people want will help a blog stay relevant and successful.

To learn more about blogging and its future, check out this article on blogging's ongoing value and profitability. Also, get tips on making money writing online.

Why People Read Blogs Today

Today, people read blogs for many reasons. They love the mix of beautiful visuals and deep information. This combo attracts those who enjoy looking and learning, which could mean a lot for your blogging career future.

Engagement through Aesthetics and Depth

Blog posts with images and videos get a lot of attention. They see an 83% boost in traffic when videos are added. Also, 32% of readers find multimedia the most engaging. This makes bloggers seem more trustworthy, keeping readers coming back.

Scannable Content Experience

In today's world, people want quick, easy-to-read content. If posts are hard to follow, 33.2% of readers will leave. And if they're too long, 31.5% will stop reading. It's crucial to write clear, short posts.

Using smart blog SEO strategies helps blogs stand out. They become the go-to places for quick, valuable info. Plus, 77% of internet users read blogs, with 33% of them looking to learn something new. If you can create a strategy that keeps them there, keeps teaching them

These strategies help blogs reach more people.

Is Blogging Still Worth It?

The question of whether is blogging still worth it in 2025 is big. I've heard some experts say that social media and videos have made blogging less important. And for a while I thought that maybe I was just clinging to blogging because I liked it so much.

But, looking closer, blogging is still great for sharing ideas, building trust, along with several other blogging benefits.

Things like voice search and generated AI search results comes from blogs.

Blogging is still valuable because it can change and grow and because the tools being used to deliver answers to people come from blogs. Bloggers work hard, spending 10 to 50 hours a week on their posts. Their dedication and quality attract readers. Also, bloggers can make money—sometimes earning up to 90% of sales through affiliate programs.

And the best part is that it's not even all that hard (technically). Starting a blog is easy and cheap, with costs ranging from $30 to $75 in the first year. WordPress powers over 60% of blogs, offering great options for all. And there are a lot of hosting companies right now that make it really easy to get your blog up and running fast without spending a lot of money.

Blogging offers many ways to make money. You can earn from affiliate marketing, ads, and selling products. Some bloggers make $250,000 to $500,000 a year, showing blogging's earning potential.

Blogging does more than just make money. It helps with personal branding, being seen as an expert, and connecting with people. Creating quality content builds trust and authority in your field. These are key blogging benefits that keep many bloggers going.

All in all, is blogging still worth it is a yes. Its ability to adapt, make money, and build authority makes blogging appealing, even with changes in how we consume digital content.

But is Blogging Still Profitable in 2025?

Absolutely!

Benefits of Blogging in 2025

So why is blogging so good, even in 2025?

What are these so-called “benefits” that I keep talking about?

Blogging in 2025 has many benefits for individuals and businesses. It's a key tool for SEO and building authority. Knowing these benefits can help you use blogging to your advantage.

SEO Benefits

One big blogging benefit in 2025 is getting more organic traffic. Websites with blogs get up to 75% more visitors than those without. Using SEO on blogs can increase organic traffic by 58%, showing how important keywords are.

Blogs also bring in 195% more social traffic with valuable content. This means more people see your content, leading to more engagement and awareness of your brand.

An effective blog can make your content more visible to different people. By using the right keywords, you can see a 37% increase in online visibility. Plus, good internal linking makes it easier for people to find what they need.

Establishing Authority and Trust

Blogging helps you become an authority in your field. In 2025, 84% of professional blogs were run by experts. This builds trust and attracts more visitors, with blogs getting 11% more repeat visitors than non-blogs.

Creating quality content makes your brand stand out, increasing brand awareness by 46%. As your blog grows, so does your brand's visibility, with nearly 300% more searches for your brand. Bloggers also make valuable connections, with 67% seeing more visibility and growth.

Regularly posting valuable content builds a community and strengthens relationships with your audience. It lets readers join in discussions and share their thoughts, making them feel connected and loyal to your brand.

Challenges of Blogging in 2025

In 2025, bloggers will face big challenges. Some challenges are the same as they've always been, others are new just due to changes . Two main problems are content saturation and adapting to algorithms.

Content Saturation

The internet is more crowded than ever. With over 600 million active blogs as of 2022, it's hard for blogs to get noticed. In the U.S., there are about 32 million bloggers.

Every day, over 2 million blog posts are published. This makes it tough to stand out from the crowd. Bloggers need to create unique and high-quality content to be heard.

Adapting to Changing Algorithms

Over 71% of bloggers say SEO is key to getting traffic. But search algorithms change just as much as social media algorithms do, which makes keeping up a little hard.

Sometimes these changes work out great—shaking up the ranking results and helping smaller sites get to the top.

Other times? Not so much. More and more search rankings are being overrun with content farms who are running ads or affiliate offers (or both), using their large size to their advantage. (I mean… should Forbes actually be ranking for a search like “Christmas Gifts for Teen Girls”??)

Other changes are the result of how people are searching now versus how they used to search. More and more people are turning to alternative places to find their answers, such as social media, voice searches like Alexa or Siri, and AI chats.

The Role of AI in Blogging

Artificial Intelligence is changing the blogging world. Not only is it changing how people search the internet to find their answers, it also offers new ways to create content and improve SEO.

Bloggers use AI to make content faster and more effective.

AI-Driven Content Creation

AI helps bloggers make quality content quickly. It can write blog posts and other content, saving time and money. Tools like Grammarly and ChatGPT can write a blog post in minutes and, while not perfect, they aren't always horrible, either.

AI also helps when repurposing content from one type to another. Podcasters can get their show notes published to their blog or turned into a script for video much more easily than doing it by hand or hiring a writer to do it for them now. Earlier this year, I worked with my client, Cayla Craft, creating articles for her blog based on the show notes from her podcast which not only increased the traffic to her blog, but also ended up growing her reach on Pinterest by 3800% in just 2 months—just by having the content there for her to pin. We were also able to grow her reach on LinkedIn by posting summaries and links to these articles over there.

Even bloggers who don't use AI to write their content can still use AI to speed up their process and smooth out their workflow. AI can be used to research different topics, do keyword research, sift through ideas, and brainstorm content, leaving you with just the actual writing.

In Google's E-E-A-T (Expertise, Experience, Authority, Trustworthiness) considerations, AI cannot add in the Experience or the Trustworthiness—because it has no experience, and that experience is a significant part of the trustworthiness. It can sometimes bring in the fact and tips, depending on the topicAI is best for starting and brainstorming, while humans add the rest. And even then, AI sometimes just makes things up because the algorithm forces an answer even when it can't find one.

That hasn't stopped some people from riding that AI content creation train.

Already there are estimates that nearly 60% of all content being posted is AI generated, and there are some estimates that this will increase to 90% by 2026.

There is now so much AI content being published, that search engines are struggling with how to index, sort, and filter through them all. And their answer was to build AI into their own systems.

And as maddening as that is, I can't really blame them. Trying to crawl your way through hundreds of pages that all basically say the same thing because they are AI regurgitations of the same content just to send someone to a link that may or may not hold any real value—I'd rather just keep that traffic too.

Google's updates in 2022 and 2024 emphasize content quality, the E-E-A-T I mentioned earlier. While it has no stance, per se, on using AI to write and publish content, any AI-generated content must still be high-quality to get SEO benefits. So, all in all, using AI for ideas and drafts, then refining with human touch, is still the best strategy if you want to use AI to generate content.

AI and SEO

AI is great for SEO. I have found it useful for creating meta data information, summaries, and even rewriting bits and pieces to be used in social media posts. It finds the best keywords for blog posts, making them easier to find. And AI is great for helping me break down and analyze data so I can make sound, data-driven decisions about my blog moving forward.

AI helps bloggers keep up with search trends, improving their rankings. It also finds new audiences and marketing trends, increasing blog reach and engagement. Blogs are still a top way to attract visitors, and AI helps keep them effective.

Adapting to Shorter Attention Spans

It seems like everywhere we turn, people are talking about the shrinking attention spans of humans.

I don't fully agree with that statement—I think our attention is just as short as it's always been—but I do agree that if you don't grab our attention quickly, you lose us forever.

This means making headlines that pop and using visuals that draw you in. And then providing engaging and entertaining content throughout to keep that attention once you have it.

If you use a really great hook and draw someone in, but then you go on to recite the dictionary, it's not going to matter how great that hook was—you're going to lose people.

And it's not because we don't have the attention span…it's because we don't want to use our attention span to read the dictionary. We have a lot of things vying for our attention, and we're going to be discerning about where it goes.

Longer content often gets more engagement and conversions. Blog posts and sales pages that are longer tend to do better than shorter ones. But, that doesn't mean short ones don't work. You need to find a balance and determine what your audience responds to. Short, impactful content can always lead people to more detailed pieces.

This is one reason why you'll find a lot of longer blog posts using headings, bulleted lists, and tables. These visual breaks make long content easier to read and digest. It allows people to skim and find exactly what they want without feeling like they're being forced to drudge through the rest.

Creating a Mobile-First Reading Experience

Mobile-first blogging experience has been an important ranking factor since 2015. And in 2024, Google started using its Mobile Googlebot exclusively to crawl and index the internet.

Now, I am one of those remaining dinosaur holdouts who still uses desktop for almost everything (I don't even like checking my email on my mobile phone, to be honest). So I'll be the first to admit that I sometimes forget to check what my site looks like on a mobile device.

But even with that, I know how important mobile-first formatting and navigation is important.

To get more people to engage with your blog on mobile, keep things simple and to the point. Use short, powerful posts and smart formatting like bullet points and bold text. This makes it easier for people to understand your content. I've also found it helpful to cut out some images in favor of headings and buttons to make the page easier to skim without a lot of scrolling.

I've also found that mobile designs need to have even higher contrasts to desktop designs. Using bold colors for Call-To-Actions helps them stand out and encourage action.

To keep users interested, make your design fast by optimizing images and focusing on the most important content. Use fewer fonts and colors to reduce bounce rates and improve engagement on mobile. Designers should create detailed plans and test them to ensure a smooth experience on all devices.

The ideal size for touchscreen targets is 7–10mm for the best user experience. This size makes it easier for users to navigate and enjoy your blog.

In short, a mobile-first blog design meets user needs and makes your blog more accessible to the growing number of mobile users worldwide. Mobile usage has become so important, Google doesn't even try to look at what the site will look like on a desktop—they literally only use their Mobile Googlebot for testing, crawling, and indexing.

Can You Make Money Blogging in 2025?

In 2025, making money from blogs is a big deal. I don't know about you, but trying to keep an eye on the news and economy around here ends up giving me anxiety. Like many bloggers, I want to turn my online work into a steady income so that things happening around the country or in the government don't have to have disastrous effects on me.

This is where learning about affiliate marketing and selling digital products can help bloggers make money to supplement their income (or, in some cases, as their primary source of income).

Affiliate Marketing

Affiliate marketing is a top way to make money from blogs. You promote other people's products and get paid for each referral or sale. The market for affiliate marketing is growing fast, reaching as high as $9.6 Billion in 2023 and projected to continue climbing well into 2028.

To do well in affiliate marketing, pick products your readers will like. Good content that helps people can increase your sales. Also, knowing SEO helps your links show up better online.

New bloggers can make $1,000 to $2,000 a month. More experienced bloggers can make even more, up to five figures.

Selling Digital Products

Selling digital products is another great way to make money. In fact, 45% of bloggers who earn over $50,000 a year from their blog do so by selling their own digital products. You can sell eBooks, online courses, and more. Creating products that solve your readers' problems is key.

Understanding what your audience wants helps you make valuable digital products. Adding sales pitches in your content makes it better for users and boosts sales.

Having a plan that includes affiliate marketing and selling digital products can make a blog all the more profitable. With hard work and smart planning, a blog can become a reliable income source.

Best Blogging Platforms in 2025

Choosing the right blogging platform is key to your success. WordPress and Medium offer unique benefits for different needs.

WordPress

WordPress is a top choice, powering 42% of all websites and holding 63.1% of CMS market share. It offers thousands of themes and plugins for customization. This is great for those who want control over their site's look and SEO.

WordPress is easy to use, even for new bloggers. While WordPress.com is free, a self-hosted blog gives more control. Posting regularly is important for keeping readers engaged and improving search rankings.

Setting up WordPress takes some time, but the benefits are worth it. You can start making money within six months to a year.

Now, that's not to say that things on WordPress are all rainbows. Earlier this year, WordPress did find itself in a bit of drama when one of the largest hosting companies specializing in WordPress got banned from the WordPress repository and there was some backlash.

Since then, there have been a few other plugin developers that have pulled their plugins away from WordPress, prompting WordPress core developers to take action and develop, buy, or recreate replacements. Honestly, I'm not sure what sort of impact this is going to have on anything yet, as it's still very new. And I'm not using any of the warring plugins, so it hasn't had a direct effect on my site yet.

If you're interested in learning how to set up a WordPress site, you can check out my Write and Shine Blogging workshop.

Medium

Medium is great for those who want simplicity and a large audience but don't want to build the website. It attracts 140 million visitors monthly. Medium focuses on content, making it easy to publish without technical hassle.

But, Medium has less control over SEO and design compared to WordPress. Still, its vast user base and ease of use make it a strong choice for reaching many readers. For more on top blogging platforms, see this guide.

Whether you pick WordPress for its tools or Medium for its audience, both can lead to blogging success. Think about what matters most to you, like customization, control, and audience, to choose the best platform.

Final Thoughts on Whether or not Blogging is Still Worth it in 2025

In 2025, blogging's value and growth are clear.

Blogging continues to offer deep, engaging content that people love.

Adding a personal touch makes blogs feel like a community and improves the reader's experience. This makes blogs key in digital strategies, meeting the demand for quality and depth.

Good conclusions can really boost engagement. Summarizing, asking questions, and using CTAs are simple but effective. They keep readers interested and help with SEO. They also encourage readers to check out more content, keeping them engaged for the future.

Even with the rise of short-form content, blogs offer something special. They provide deep insights and engagement that videos can't match. Platforms like Medium are growing even while the experts are crying that blogging is dead…

Blogging isn't dead—it';'s just evolving.

Looking forward, blogging will keep changing with technology and audience needs.

By focusing on personal experiences and expertise, I think blogs will always be needed. The world runs on content, and it does better when that content is created at the hands of a human.

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