Author Platform

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What is an Author Platform? (and Why You Need to Start Building One Fast)

Leave a Comment / Author Platform, Book Marketing /

It’s a question I hear all the time: What is An Author Platform? An author platform encompasses the author’s online presence, social media following, professional network, and other means of connecting with readers. In a nutshell, an author’s platform will help determine (especially for traditional publishers) how well the author might be able to sell […]

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Book Marketing for Authors 101: I’m Ignoring All Your Sales Announcements (And Here’s Why)

1 Comment / Author Platform, Social Media Marketing /

Book marketing for authors is still a widely unknown phenomenon. And as such, a lot of authors still don’t quite get how book marketing should work. Most of the posts, tweets, and pins you make advertising your new book for sale go largely ignored by a lot people — even bookworms and friends like me.

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Pinterest Marketing for Authors blog title overlay

Pinterest Marketing for Authors: 7 Tips for Using Pinterest in your Author Platform

7 Comments / Author Platform, Pinterest Marketing /

Are you using Pinterest as part of your author platform? If you’re not, then you really should be! Pinterest marketing itself is one of the more powerful forms of marketing today; but Pinterest marketing for authors completely changes the game. People tend to think of Pinterest as a place to look for recipes and craft

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