Category: Book Marketing - Naomi D. Nakashima

A black woman writing in a notebook at a cafe wondering about author platform.

What is an Author Platform? (and Why You Need to Start Building One Fast)

Author Platform, Book Marketing / Naomi D Nakashima

It’s a question I hear all the time: What is An Author Platform? An author platform encompasses the author’s online presence, social media following, professional network, and other means of connecting with readers. In a nutshell, an author’s platform will help determine (especially for traditional publishers) how well the author might be able to sell […]

What is an Author Platform? (and Why You Need to Start Building One Fast) Read More »

Why Book Marketing Requires a Specialized Approach

“Marketing is marketing is marketing…” Every time I hear some guru explain marketing like this, I can’t help but shake my head a little. Okay, so technically “marketing is marketing”—when you consider that marketing is showing up for your audience. But not all marketing is the same. And book marketing requires a specialized approach precisely

Why Book Marketing Requires a Specialized Approach Read More »

How to Come Up With the Perfect Lead Magnets for Your Book

Book Marketing, Marketing, Self-Publishing / Naomi D Nakashima

You’ve probably already heard that writing a book can build your business and even generate leads for your business. But it’s not really as simple as just writing a book and then waiting for the leads to start coming in. For your book to truly help generate leads, you need to come up with the

How to Come Up With the Perfect Lead Magnets for Your Book Read More »

Getting Book Reviews

Author Platform / Naomi D Nakashima

If you asked an author what the most important part of the marketing process is, and you’ll hear a few different answers: social media, your author platform, Thunderclap or some other crowdspeaking marketing blasts, and book reviews. Of all the answers, getting book reviews is probably the aspect many authors focus on the most. And

Getting Book Reviews Read More »

Blog Post Ideas for Fiction Authors

2 Comments / Author Platform, Writing / Naomi D Nakashima

“Start a blog” they say. “It’ll be great for building your fan base” they say. Sure. And for about a week as you write out the obligatory “welcome to my new blog, my name is Author N. Authorson and I write books and this blog will be about my journey and how I went about

Blog Post Ideas for Fiction Authors Read More »

A book sitting on a desk with the pages open and other pages and letters forming a tornado funnel to simulate bringing leads into the book

Turn Your Book into a Lead Generation Tool

Book Marketing, Email Marketing, Lead Generation / Naomi D Nakashima

You already know by now that the best way to build your brand and your authority within your field is to write and publish a book. But that’s just the first step. Once you’ve written the book, it’s up to you to determine the best ways to use that book to actually boost your brand

Turn Your Book into a Lead Generation Tool Read More »

Why you need Tailwind in your Pinterest game

3 Comments / Author Platform, Pinterest Marketing, Time Management / Naomi D Nakashima

Are you on Pinterest yet? Good. You need to be. Now, are you on Tailwind yet? Once again, you need to be. Life with Pinterest before Tailwind If you’re using Pinterest for your business or blog, then you already know just how good it is as a marketing tool. And you know how much good

Why you need Tailwind in your Pinterest game Read More »

Pinterest Marketing for Authors blog title overlay

Pinterest Marketing for Authors: 7 Tips for Using Pinterest in your Author Platform

7 Comments / Author Platform, Pinterest Marketing / Naomi D Nakashima

Are you using Pinterest as part of your author platform? If you’re not, then you really should be! Pinterest marketing itself is one of the more powerful forms of marketing today; but Pinterest marketing for authors completely changes the game. People tend to think of Pinterest as a place to look for recipes and craft

Pinterest Marketing for Authors: 7 Tips for Using Pinterest in your Author Platform Read More »

Not your Typical “What not to do on Social Media” Post

3 Comments / Author Platform, Marketing / Naomi D Nakashima

It seems like everywhere you go online, there is another author, social media expert, or marketing guru telling you what not to do on social media. I just did several searches using Google trying to find exactly what’s out there for “social media marketing for authors” and “social marketing best practices” and several searches in between. And

Not your Typical “What not to do on Social Media” Post Read More »