Book Marketing

A black woman writing in a notebook at a cafe wondering about author platform.

What is an Author Platform? (and Why You Need to Start Building One Fast)

Leave a Comment / Author Platform, Book Marketing /

It’s a question I hear all the time: What is An Author Platform? An author platform encompasses the author’s online presence, social media following, professional network, and other means of connecting with readers. In a nutshell, an author’s platform will help determine (especially for traditional publishers) how well the author might be able to sell […]

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A specialized stack of marketing books.

Why Book Marketing Requires a Specialized Approach

Leave a Comment / Book Marketing, Marketing /

“Marketing is marketing is marketing…” Every time I hear some guru explain marketing like this, I can’t help but shake my head a little. Okay, so technically “marketing is marketing”—when you consider that marketing is showing up for your audience. But not all marketing is the same. And book marketing requires a specialized approach precisely

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A person diligently taking notes on a notebook for the blog post 'how to come up with the perfect lead magnets for your book'

How to Come Up With the Perfect Lead Magnets for Your Book

Leave a Comment / Book Marketing, Marketing, Self-Publishing /

You’ve probably already heard that writing a book can build your business and even generate leads for your business. But it’s not really as simple as just writing a book and then waiting for the leads to start coming in. For your book to truly help generate leads, you need to come up with the

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Book Marketing for Authors 101: I’m Ignoring All Your Sales Announcements (And Here’s Why)

1 Comment / Author Platform, Social Media Marketing /

Book marketing for authors is still a widely unknown phenomenon. And as such, a lot of authors still don’t quite get how book marketing should work. Most of the posts, tweets, and pins you make advertising your new book for sale go largely ignored by a lot people — even bookworms and friends like me.

Book Marketing for Authors 101: I’m Ignoring All Your Sales Announcements (And Here’s Why) Read More »

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